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包裝設(shè)計(jì)并不只是追求外表的漂亮美觀
包裝設(shè)計(jì)并不只是追求外表的漂亮美觀，最重要的是透過視覺圖像來介紹產(chǎn)品的特點(diǎn)，一個(gè)成功的包裝設(shè)計(jì)可以引領(lǐng)企業(yè)進(jìn)入一個(gè)新的發(fā)展歷程，開拓一個(gè)新的市場。因此，富有創(chuàng)新的包裝設(shè)計(jì)并非只是一個(gè)美麗的裝飾，而是可以在競爭激烈的市場上起不可低估的作用。一個(gè)完美的成功的包裝設(shè)計(jì)不是偶然產(chǎn)生，它必定是有遠(yuǎn)見的企業(yè)家與優(yōu)秀的專業(yè)設(shè)計(jì)師一起努力的結(jié)果,傳達(dá)產(chǎn)品的信息，最終達(dá)到售出商品，提升銷量的目的。
Packaging design is not just the pursuit of beautiful appearance, the most important thing is to introduce the characteristics of the product through visual images, a successful packaging design can lead the enterprise to enter a new development, develop a new market. Therefore, innovative packaging design is not only a beautiful decoration, but can be in a competitive market should not be underestimated. The success of a perfect packaging design is not an accident, it must be far-sighted entrepreneurs and outstanding professional designers work together as a result, the message of the product, to sell goods, promote the purpose of sales.
包裝設(shè)計(jì)作為現(xiàn)代商品營銷的重要環(huán)節(jié)，然而，包裝設(shè)計(jì)應(yīng)當(dāng)做到形勢與功能的統(tǒng)一，并且做到雅俗共賞與節(jié)能環(huán)保，才能如“酒”沉香，實(shí)現(xiàn)它的時(shí)代甚至劃時(shí)代意義。包裝設(shè)計(jì)是解決人對包裝主觀需要與包裝的客觀作用的兩大難題，集中體現(xiàn)于包裝設(shè)計(jì)的功能性。包裝設(shè)計(jì)中首先應(yīng)該滿足的就是其易用好用原則，服從人的原自然尺度，這也是任何時(shí)候，任何產(chǎn)品對包裝設(shè)計(jì)的最基本要求。
As the important part of modern commodity marketing, packaging design, however, packaging design shall be the unification of the situation and function, and do fit and energy conservation, environmental protection, to such as "wine" aloes, achieve its time even epoch-making significance. Packaging design is to solve people subjective need for packing and packaging of the objective function of two big difficult problem, embodied in the functionality of the packaging design. Packaging design should meet the first principle is its easy to use and obey the original natural scale, it is also at any time, any products to the most basic requirements of packaging design.
包裝設(shè)計(jì)必須通過市場競爭的檢驗(yàn)，設(shè)計(jì)最后的成功與否在于它能否達(dá)到美化產(chǎn)品最終實(shí)現(xiàn)促銷的目的。如果工業(yè)包裝設(shè)計(jì)以保護(hù)為重點(diǎn)，那么商業(yè)包裝設(shè)計(jì)就是以促銷為主要目的，商品經(jīng)濟(jì)中包裝扮演著一個(gè)特殊的角色，是非物質(zhì)的，形而上的，它將物質(zhì)的、形而下的產(chǎn)品、用品甚至廢品經(jīng)過包裝變成商品。
Packaging design must pass the test of market competition, the final success or failure is whether it can achieve the purpose of beautification product achieve promotion. If industrial packaging design, with emphasis on the protection, it is main purpose is to promote commercial packaging design, packaging in the commodity economy plays a special role that is immaterial, metaphysical, it will be physical, physical products, supplies, and even waste after packing into a commodity.
好感還直接來自對包裝設(shè)計(jì)的外觀要素的感覺，這是一種綜合性的心理效應(yīng)，與個(gè)人以及個(gè)人所處的環(huán)境有密切的關(guān)系。消費(fèi)者的喜愛厭惡對購買沖動(dòng)起著極為重要的作用，好感來自兩個(gè)方面，首先是實(shí)用方面，即包裝能否滿足消費(fèi)者的各方面需求，為消費(fèi)者提供方便。消費(fèi)者可以根據(jù)自己的習(xí)慣選擇。當(dāng)產(chǎn)品的包裝提供了方便時(shí)，自然會引起消費(fèi)者的好感。
Goodwill is directly from the appearance of packaging design elements, it is a comprehensive psychological effect, and individual and private environment have close relationship. Consumer's love plays an extremely important role in impulse purchase, goodwill from two aspects: first is the practical aspect, the packing can meet consumers' needs, provide convenience for consumers. Consumers can choose according to their habits. When product packaging provides a convenient, will naturally cause consumers favor.
包裝設(shè)計(jì)準(zhǔn)確傳達(dá)產(chǎn)品信息的最有效的方法是真實(shí)地傳達(dá)產(chǎn)品的形象，它或采用全透明包裝，或在包裝容器上開窗展示產(chǎn)品，或在包裝上繪制產(chǎn)品圖形，或用簡明扼要的文字說明，或印刷彩色的產(chǎn)品照片等等。準(zhǔn)確地傳達(dá)產(chǎn)品信息也要求包裝的檔次與產(chǎn)品的檔次相適應(yīng)，掩蓋或夸大產(chǎn)品的質(zhì)量、功能等都是失敗的包裝。準(zhǔn)確成功地傳達(dá)產(chǎn)品信息還要求包裝所用的造型、色彩、圖案等等不違背人們的習(xí)慣，致使理解錯(cuò)誤。
Packaging design the most effective way to accurately convey the product information is faithfully convey the image of the product, or using transparent packaging, or open the window to show the product in the packaging container, or paint products in packaging graphics, or use the concise text, pictures or color printing products, etc. Accurately convey the product information, also requires the class of the packaging and the grade of the product, cover up or exaggerate the quality of the product packaging, function is failure. Accurately convey the product information, also requires packaging successfully used in the modelling, colour, design, etc. Don't violate people's habits, causing misunderstanding.
一個(gè)產(chǎn)品的包裝設(shè)計(jì)往往不是單個(gè)階段的設(shè)計(jì)，很多都是需要長時(shí)間的發(fā)展、完善，才能成熟。所以相關(guān)的人員，要經(jīng)常檢討其在市場上的表現(xiàn)，進(jìn)行再定位，不斷的進(jìn)行比較，調(diào)整，使其成為成熟的，穩(wěn)定的商品。包裝設(shè)計(jì)應(yīng)該是功效的、市場的、人文的、環(huán)保的，缺一不可。它應(yīng)在重視其功能性第一的前提下，有節(jié)制的呈現(xiàn)出技術(shù)與藝術(shù)結(jié)合，體現(xiàn)出不同消費(fèi)群體審美情趣及文化內(nèi)涵，最終實(shí)現(xiàn)自然價(jià)值與精神價(jià)值的辯證統(tǒng)一，這是一個(gè)優(yōu)秀的包裝設(shè)計(jì)需要具備的。所以說好的包裝設(shè)計(jì)是一種長期維護(hù)與保養(yǎng)的工作。然而，消費(fèi)者視覺通過的第一印象，是能否產(chǎn)生其他心理活動(dòng)的關(guān)鍵，使用新穎別致的造型，鮮艷奪目的色彩，美觀精巧的圖案，符合商品特征的材質(zhì)，并且是著種種因素有機(jī)結(jié)合與一體，達(dá)到醒目的效果，使消費(fèi)者看一眼就產(chǎn)生強(qiáng)烈的興趣。同時(shí)，為了實(shí)現(xiàn)包裝裝潢設(shè)計(jì)對消費(fèi)者的欲望心理，成功的包裝不僅要通過造型、色彩、圖案、材質(zhì)的使用引起消費(fèi)者對產(chǎn)品的注意與興趣，還要使消費(fèi)者通過包裝設(shè)計(jì)了解產(chǎn)品。
A product's packaging design is often not a single phase of design, many are need long time of development and perfect, to mature. The relevant personnel, therefore, to regularly review their performance in the market, to carry on the relocation, constant comparison, adjustment, making it a mature, stable goods. Packaging design should be effect, market, humanities, environmental protection, be short of one cannot. It should be in the first premise, attaches great importance to its functional abstemious presents the technology and the combination of art, reflects the aesthetic taste and cultural connotation of different consumer groups, finally realizes the natural value and spiritual value of dialectical unification, this is an excellent packaging design needs to have. So say good packaging design is a kind of long-term maintenance and maintenance work. Consumer visual through the first impression, however, is the key to whether have other psychological activity, the use of novel and chic modelling, thunder-and-lightning colour, beautiful and exquisite design, conform to the characteristics of material goods, and is the organic combination of various factors and integration, to achieve striking effect, make consumers to see at a glance to produce strong interest. At the same time, in order to achieve the packing decoration design desire for consumer psychology, success of packaging not only through the use of modelling, colour, pattern, material cause consumer attention and interest of the product, to make consumers through knowledge of product packaging design. |
