|
原創(chuàng)包裝設計在商業(yè)效果表現(xiàn)
包裝設計師能夠將自己的創(chuàng)意與想法完美呈現(xiàn)在消費者面前，是每一位包裝設計師的夢想與希冀。 包裝設計，創(chuàng)意工業(yè)的重要組成部分之一。但有時候，因為一些客觀原因，制約原創(chuàng)性，那么在實際工作中，包裝設計設計師如何正確對待原創(chuàng)問題？
Packaging designers to his creativity and ideas and perfect appear in front of consumers, is a packaging designer's dream to hope for. Packaging design, one of an important component of the creative industries. But sometimes, because of some objective reasons, restricting the originality, so in practice, a problem of how to correctly treat the original packaging design designer?
包裝設計是一個用創(chuàng)意思想力與視覺表現(xiàn)力定位企業(yè)或產品的過程。隨著市場競爭的日益白熱化，包裝設計師需要界定自身定位，以適應發(fā)展中的市場環(huán)境，這就對包裝設計師的原創(chuàng)能力提出新考驗。市場的新挑戰(zhàn)不僅加強了設計的重要性，還提高了包裝設計的原創(chuàng)能力。試想一下，市場如果失去包裝設計的推動力會成為什么格局，產品需要包裝設計來吸引關注度，企業(yè)需要宣傳來提升認知度，如果沒有設計師們的原創(chuàng)作品，如何能辦到!
Packaging design is a creative thinking and visual expression positioning process of enterprise or products. As the market competition becoming more heated, packaging designers to define their own position, to adapt to the development of the market environment, it's original ability put forward the new test of packaging designers. The new challenges of the market not only strengthen the importance of design, also could improve the ability of the original packaging design. Imagine market if lose the impetus of packaging design will be what pattern, product packaging design needs to attract attention, enterprises need publicity to raise awareness, if not the original work of the designers how to do it!
現(xiàn)實卻有些殘酷，由于客戶需求問題，導致創(chuàng)作時間一再縮短，同時加上行業(yè)惡性競爭的加劇，一些職業(yè)操守不強的設計公司靠投機取巧的方式照單抄襲，這樣飲鴆止渴的做法最終只能產生“雙輸”局面，即客戶與設計方均因此造成企業(yè)信譽、企業(yè)利益的損失，同時也將對設計行業(yè)造成不良的連帶負面影響。
The reality is cruel, because the customer demand problems, lead to the creation time shortened, again and again at the same time, combined with industry malignant competition intensifies, some of the work ethic is not strong design company by opportunistic way according to the single copy, proliferation of such practice will only produce "lose-lose" situation, namely the customer and design are therefore cause the loss of corporate reputation, corporate interests, but also will cause joint of the negative impact of adverse to the design industry.
從目前包裝設計的發(fā)展走勢看，越來越多的原創(chuàng)設計作品甚至跨界設計產品已成為提升產品、品牌價值的推動器。所以說，原創(chuàng)性設計作品的重要性不言自明。包裝設計原創(chuàng)的設計可以為品牌創(chuàng)造出個性，同時兼具藝術性、實效性、傳播性的設計，對企業(yè)品牌及產品銷量都起到促進作用。從一定程度上說，原創(chuàng)包裝設計就是視覺與宣傳的聚合體，其核心在于原創(chuàng)，其價值也在于原創(chuàng)。如果包裝設計師僅僅以完成任務或者應付了事的心態(tài)來工作，那么出品的作品必然失色不少，甚至只能稱得上是庸作。原創(chuàng)作品代表著設計師的心境、閱歷、責任與榮譽，一方面對設計師來說，是對自己能力的真實反映，另一方面對客戶來說，則是對他們品牌與產品的有效拉動。
From the current development trend of packaging design, more and more creative design works even crossover design products has become a driver of improve product and brand value. So, the importance of original design work speak for themselves. Packaging design of the original design can create personality for the brand, at the same time both artistic, effectiveness, transmission design, to promote enterprise brand and product sales. From a certain extent, the original packaging design is visual and publicity of the polymer, its core lies in the original, its value lies in the original. If packaging designers to complete tasks or only time to work, then 'works must be a lot, even can only be commonplace. Original works represents the designer's state of mind, experience, responsibility and honor, for designers, on the one hand is a true reflection of their abilities, for customers on the other hand, is the effective pull of their brands and products.
如何將原創(chuàng)融合在視覺表現(xiàn)力中，如何將原創(chuàng)包裝設計在商業(yè)效果上發(fā)揮得更佳，都決定了設計的好壞，所以商業(yè)社會也是一個原創(chuàng)為王的社會。設想一下，如果整個包裝設計界充斥著抄襲模仿之風，那么整個行業(yè)都只能充斥一些平淡無奇的設計作品，無法起到促進商業(yè)市場化發(fā)展的最終目的。在這種情況下，設計行業(yè)必然會失去其意義與存在價值。
How to get the original fusion in visual expression, how to get the original packaging design on the commercial effect played much better, have decided the design is good or bad, so the business community is also a king of original society. Imagine, if the packing design is borrowed the wind of imitation, so the industry can only fill some bland design work, can't play ultimate goal to promote the development of the commercial market. In this case, the design industry is bound to lose its meaning and existing value. |
