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原創(chuàng)包裝設(shè)計(jì)在商業(yè)效果表現(xiàn)
包裝設(shè)計(jì)師能夠?qū)⒆约旱膭?chuàng)意與想法完美呈現(xiàn)在消費(fèi)者面前，是每一位包裝設(shè)計(jì)師的夢(mèng)想與希冀。 包裝設(shè)計(jì)，創(chuàng)意工業(yè)的重要組成部分之一。但有時(shí)候，因?yàn)橐恍┛陀^原因，制約原創(chuàng)性，那么在實(shí)際工作中，包裝設(shè)計(jì)設(shè)計(jì)師如何正確對(duì)待原創(chuàng)問(wèn)題？
Packaging designers to his creativity and ideas and perfect appear in front of consumers, is a packaging designer's dream to hope for. Packaging design, one of an important component of the creative industries. But sometimes, because of some objective reasons, restricting the originality, so in practice, a problem of how to correctly treat the original packaging design designer?
包裝設(shè)計(jì)是一個(gè)用創(chuàng)意思想力與視覺(jué)表現(xiàn)力定位企業(yè)或產(chǎn)品的過(guò)程。隨著市場(chǎng)競(jìng)爭(zhēng)的日益白熱化，包裝設(shè)計(jì)師需要界定自身定位，以適應(yīng)發(fā)展中的市場(chǎng)環(huán)境，這就對(duì)包裝設(shè)計(jì)師的原創(chuàng)能力提出新考驗(yàn)。市場(chǎng)的新挑戰(zhàn)不僅加強(qiáng)了設(shè)計(jì)的重要性，還提高了包裝設(shè)計(jì)的原創(chuàng)能力。試想一下，市場(chǎng)如果失去包裝設(shè)計(jì)的推動(dòng)力會(huì)成為什么格局，產(chǎn)品需要包裝設(shè)計(jì)來(lái)吸引關(guān)注度，企業(yè)需要宣傳來(lái)提升認(rèn)知度，如果沒(méi)有設(shè)計(jì)師們的原創(chuàng)作品，如何能辦到!
Packaging design is a creative thinking and visual expression positioning process of enterprise or products. As the market competition becoming more heated, packaging designers to define their own position, to adapt to the development of the market environment, it's original ability put forward the new test of packaging designers. The new challenges of the market not only strengthen the importance of design, also could improve the ability of the original packaging design. Imagine market if lose the impetus of packaging design will be what pattern, product packaging design needs to attract attention, enterprises need publicity to raise awareness, if not the original work of the designers how to do it!
現(xiàn)實(shí)卻有些殘酷，由于客戶(hù)需求問(wèn)題，導(dǎo)致創(chuàng)作時(shí)間一再縮短，同時(shí)加上行業(yè)惡性競(jìng)爭(zhēng)的加劇，一些職業(yè)操守不強(qiáng)的設(shè)計(jì)公司靠投機(jī)取巧的方式照單抄襲，這樣飲鴆止渴的做法最終只能產(chǎn)生“雙輸”局面，即客戶(hù)與設(shè)計(jì)方均因此造成企業(yè)信譽(yù)、企業(yè)利益的損失，同時(shí)也將對(duì)設(shè)計(jì)行業(yè)造成不良的連帶負(fù)面影響。
The reality is cruel, because the customer demand problems, lead to the creation time shortened, again and again at the same time, combined with industry malignant competition intensifies, some of the work ethic is not strong design company by opportunistic way according to the single copy, proliferation of such practice will only produce "lose-lose" situation, namely the customer and design are therefore cause the loss of corporate reputation, corporate interests, but also will cause joint of the negative impact of adverse to the design industry.
從目前包裝設(shè)計(jì)的發(fā)展走勢(shì)看，越來(lái)越多的原創(chuàng)設(shè)計(jì)作品甚至跨界設(shè)計(jì)產(chǎn)品已成為提升產(chǎn)品、品牌價(jià)值的推動(dòng)器。所以說(shuō)，原創(chuàng)性設(shè)計(jì)作品的重要性不言自明。包裝設(shè)計(jì)原創(chuàng)的設(shè)計(jì)可以為品牌創(chuàng)造出個(gè)性，同時(shí)兼具藝術(shù)性、實(shí)效性、傳播性的設(shè)計(jì)，對(duì)企業(yè)品牌及產(chǎn)品銷(xiāo)量都起到促進(jìn)作用。從一定程度上說(shuō)，原創(chuàng)包裝設(shè)計(jì)就是視覺(jué)與宣傳的聚合體，其核心在于原創(chuàng)，其價(jià)值也在于原創(chuàng)。如果包裝設(shè)計(jì)師僅僅以完成任務(wù)或者應(yīng)付了事的心態(tài)來(lái)工作，那么出品的作品必然失色不少，甚至只能稱(chēng)得上是庸作。原創(chuàng)作品代表著設(shè)計(jì)師的心境、閱歷、責(zé)任與榮譽(yù)，一方面對(duì)設(shè)計(jì)師來(lái)說(shuō)，是對(duì)自己能力的真實(shí)反映，另一方面對(duì)客戶(hù)來(lái)說(shuō)，則是對(duì)他們品牌與產(chǎn)品的有效拉動(dòng)。
From the current development trend of packaging design, more and more creative design works even crossover design products has become a driver of improve product and brand value. So, the importance of original design work speak for themselves. Packaging design of the original design can create personality for the brand, at the same time both artistic, effectiveness, transmission design, to promote enterprise brand and product sales. From a certain extent, the original packaging design is visual and publicity of the polymer, its core lies in the original, its value lies in the original. If packaging designers to complete tasks or only time to work, then 'works must be a lot, even can only be commonplace. Original works represents the designer's state of mind, experience, responsibility and honor, for designers, on the one hand is a true reflection of their abilities, for customers on the other hand, is the effective pull of their brands and products.
如何將原創(chuàng)融合在視覺(jué)表現(xiàn)力中，如何將原創(chuàng)包裝設(shè)計(jì)在商業(yè)效果上發(fā)揮得更佳，都決定了設(shè)計(jì)的好壞，所以商業(yè)社會(huì)也是一個(gè)原創(chuàng)為王的社會(huì)。設(shè)想一下，如果整個(gè)包裝設(shè)計(jì)界充斥著抄襲模仿之風(fēng)，那么整個(gè)行業(yè)都只能充斥一些平淡無(wú)奇的設(shè)計(jì)作品，無(wú)法起到促進(jìn)商業(yè)市場(chǎng)化發(fā)展的最終目的。在這種情況下，設(shè)計(jì)行業(yè)必然會(huì)失去其意義與存在價(jià)值。
How to get the original fusion in visual expression, how to get the original packaging design on the commercial effect played much better, have decided the design is good or bad, so the business community is also a king of original society. Imagine, if the packing design is borrowed the wind of imitation, so the industry can only fill some bland design work, can't play ultimate goal to promote the development of the commercial market. In this case, the design industry is bound to lose its meaning and existing value. |
