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包裝設(shè)計(jì)的五要素
包裝設(shè)計(jì)的色彩:包裝色彩(含圖形、字體的組合與變化)上存在低純度的自然柔和色與高純度的艷麗刺激色的重疊并行。有的通過異想天開的互斥色彩，來顯示包裝生動(dòng)活潑的趣味性和戲劇性。此外，還通過在材料上運(yùn)用層疊、組合、透明、肌理等設(shè)計(jì)處理，使色彩產(chǎn)生明暗有序漸變和無序變幻，為包裝設(shè)計(jì)增添無限美麗。
Packaging design in color: color packaging (includinggraphics, fonts and the combination of the change) arelow purity natural soft color and high purity of gorgeouscolor overlap parallel stimulation. Some through mutual exclusion color whimsical, to display packaging livelyinteresting and dramatic. In addition, also by stacking,combination, transparent, texture design process used in the material, the color gradient Ming An ordered and disordered change is infinitely beautiful packaging design.
包裝設(shè)計(jì)的形式:各式包裝設(shè)計(jì)都可以有大小、長短、寬窄的不同設(shè)計(jì)，以便于人們從中自由選擇，從而導(dǎo)致了包裝流行傾向的不確定、不明晰。包裝設(shè)計(jì)風(fēng)格各異，設(shè)計(jì)形式多樣，從原始純樸的民俗民族包裝到先鋒前衛(wèi)的現(xiàn)代創(chuàng)意包裝設(shè)計(jì)，從風(fēng)格儉樸的傳統(tǒng)包裝設(shè)計(jì)到風(fēng)格華麗，甚至豪華過度的包裝設(shè)計(jì)等等。即便是同樣的白酒酒瓶包裝設(shè)計(jì)式樣，也能設(shè)計(jì)成粗獷雄健或細(xì)膩柔美的兩極化風(fēng)格。
Packaging design in the form of different design of various types of packaging design can have the size,length, width, in order to facilitate the people to choosefrom in the freedom, which led to the packaging of epidemic prone uncertain, unclear. Packaging designstyles, design a variety of forms, from the simplicity of the original folk packaging to modern creative packagingdesign avant-garde, from the traditional style of packaging design and frugal to magnificent style, and even luxury excessive packaging design and so on. Eventhe liquor bottle packaging design style as well, also can be designed into a rough vigorous and graceful style orpolarized.
包裝設(shè)計(jì)的方法:包裝設(shè)計(jì)方法多樣，常運(yùn)用變形、擠壓、疊置、重組、附加、裝飾等特定的處理手法來體現(xiàn)其文化內(nèi)涵，其具體的形象特征在包裝的風(fēng)格、樣式、圖形、色彩、文字、材質(zhì)等各方面都能反映出來。
Method of packaging design, packaging design methods,often using deformation, extrusion, stacked,reorganization, additional, decoration techniques specificto reflect its cultural connotation, characteristic of thespecific image can be reflected in all aspects of packagingstyle, style, color, graphics, text and material.
包裝設(shè)計(jì)的視覺效果:在包裝的外形上，傳統(tǒng)的包裝設(shè)計(jì)方式和觀念也受到了挑戰(zhàn)和沖擊，只看白酒包裝，單從外觀造型看，就有或全包、或透明、或半遮半掩、或繁復(fù)、或簡約、或粗放、或狹長、或?qū)訉盈B疊、或參差無序……充滿了強(qiáng)烈的個(gè)性化和多元化。而在包裝結(jié)構(gòu)上，由綜合、清晰轉(zhuǎn)向分解、模糊。解構(gòu)了以傳統(tǒng)立體構(gòu)筑法設(shè)計(jì)成的鮮明結(jié)構(gòu)，將平面造型與立體造型相結(jié)合，來重構(gòu)包裝設(shè)計(jì)各部分的結(jié)構(gòu)，使之具有自由、松散、模糊、突變、運(yùn)動(dòng)等反常規(guī)的結(jié)構(gòu)設(shè)計(jì)特征，從而形成一種全新的視覺效果。
Packaging design of visual effects: in the shape of the packaging, the packaging design of traditional mode and idea has been challenged and impacted, just look at theliquor packaging, from the appearance, have or all inclusive, or transparent, or accepted, or complicated, orsimple, or rough, or long and narrow, or layers, or a mixeddisorder...... With a strong sense of individuality and diversity. In the packaging structure, a comprehensiveand clear to decomposition, fuzzy. Deconstruction buildingdistinctive structure designed by the traditional stereo, thegraphic and three-dimensional modeling are combined to reconstruct the packaging design of each part of structure, which is free, loose, fuzzy, mutation, movement and structure design of anti conventional features, thus forming a new visual effects.
包裝設(shè)計(jì)的材料:在包裝材料上，有些包裝設(shè)計(jì)師還創(chuàng)造性地常運(yùn)用變形、鏤空、組合等處理手法來豐富材料的外觀，賦予材料新的形象，強(qiáng)調(diào)材質(zhì)設(shè)計(jì)的審美價(jià)值。也呈現(xiàn)出了明顯的多樣性、豐富性特征，這集中體現(xiàn)在材料的原料種類、形態(tài)結(jié)構(gòu)、質(zhì)地肌理和相互之間的組合對(duì)比上。
Packaging materials: in packaging materials, some of the packaging designers also creatively use deformation,hollow, combination approach to enrich the materialappearance, giving image of new materials, emphasizing the aesthetic value of the material design. Also presented the obvious diversity, rich features, which are embodied in the raw material types, structure, texture, texture and combination contrast. |
